Internationalising a National Image formatIsbn:Softcover - 9783838656960 the topic of the conversation

the topic of the conversation

Seitdem hat sich eine gravierende Veränderung vollzogen

- Welche Indizien sprechen für eine negative Zukunftsprognose

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Internationalising a National Image formatIsbn:Softcover - 9783838656960 the topic of the conversationInhaltsangabe: Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in